One of the most well-known Austrian clubs is of course Red Bull Salzburg, and theirs is a relevant example. Owned by the energy drink manufacturer since 2005, they’re now the dominant force in the domestic game, sweeping up almost all of the trophies in recent years, including being named Austrian football league winners eleven times in fourteen seasons since they first won it in 2007. However, they took over Austria Salzburg, who - for sponsorship reasons - had also been known as (amongst other names) Wüstenrot Salzburg, and more famously, Casino Salzburg; UEFA Cup finalists in 1994 in their iconic purple and white colours. Fans in Salzburg reformed the club post-takeover to keep the purple and white, and they now play as SV Austria Salzburg in the Regional league, whilst Red Bull live it up in the UEFA Champions League these days. Of course the Red Bull ownership has drawn ire from many fans outside of Mozart’s city, with traditional giants unimpressed at the new footballing monopoly in the country - although it would be fair to say that they’re probably not quite as hated as RB Leipzig in the German Bundesliga.
AUSTRIAN FOOTBALL CULTURE
- Dec 03, 2020-